Heathrow Airport has unveiled a major transformation of its exclusive VIP terminal, rebranding it as “The Windsor by Heathrow” following a £3 million renovation. The upgraded facility, which caters to world leaders, diplomats, and celebrities, represents a significant enhancement to the airport’s luxury travel offerings.

The refurbished terminal features eight private lounges and a redesigned atrium, with interiors crafted by award-winning Oliver Burns Studio. The space doubles as an art gallery, displaying works by prominent artists including Banksy, David Hockney, and Andy Warhol, with pieces available for purchase via QR codes.

Michelin-starred chef Jason Atherton continues his partnership with the facility, creating exclusive dining options including a new signature dessert featuring English butter shortbread with Earl Grey tea ice cream. The terminal has also formed partnerships with British luxury brands, including toiletries from Commune and fragrances from AUGUST&PIERS.

“The Windsor by Heathrow is more than just a rebrand,” says Charlotte Burns, VIP Lead at Heathrow. “It’s a testament to our heritage in pioneering luxury travel. From our carefully curated interiors to our exceptional service, we provide our guests with an unparalleled experience that reflects the finest of British hospitality.”

The service, which starts at £3,812 for up to three guests, includes door-to-plane chauffeur service in electric BMWs, private security and immigration processing, and personal butler service. Heathrow was the first airport globally to offer such a VIP service, launching in the early 1960s primarily for diplomats and royalty.

Popular destinations served by The Windsor include Doha, Riyadh, Dubai, Los Angeles, and New York, with key partner airlines including Etihad, Qatar Airways, British Airways, American Airlines, and Emirates. The facility is available to First and Business Class passengers regardless of their airline or terminal.

The renovation comes as part of Heathrow’s broader £2.3 billion airport upgrade plan, with VIP movements having doubled over the past decade. The airport expects these numbers to double again within the next three years.

The transformation has been documented by renowned photographer Rankin, whose images showcase the terminal’s new luxury amenities and design features. The facility serves approximately 50,000 guests annually out of Heathrow’s 83.9 million total passengers.