A Midlands-based hotel management company is strengthening its market position with two key appointments, signaling a renewed focus on both traditional and digital sales channels.
Castlebridge Hospitality, which manages a portfolio of prestigious hotels including four Hotel Indigo properties across the UK, has appointed Rebecca Bozeat-Moanzi as Head of Sales and Zachary Lovelle as Social Media Manager. These appointments reflect the company’s commitment to adapting to changing consumer behaviors in the hospitality sector.
What makes these appointments particularly interesting is the diverse experience the new hires bring to their roles. Bozeat-Moanzi’s journey to hospitality leadership took an unusual path – she began her career as a professional actress after graduating from the Guildhall School of Music and Drama. After transitioning through retail management, she built a 20-year career in hospitality, working with industry giants including Marriott, Hilton, and IHG.
The appointment of Lovelle as Social Media Manager highlights the growing importance of digital marketing in the hospitality sector. His previous success in increasing social media engagement by nearly 4,000% suggests a data-driven approach to digital marketing. His background in cognitive psychology and experiential learning brings a scientific approach to social media strategy – increasingly important as hotels compete for attention in crowded digital spaces.
“These appointments reflect the evolving nature of hotel marketing and sales,” says Scott Rankin, Group Operations Manager at Castlebridge Hospitality. “Success in today’s market requires both traditional hospitality expertise and digital innovation.”
The Leamington Spa company’s portfolio includes properties in key locations such as Birmingham Airport, Bath, Chester, and Stratford upon Avon. This geographic spread makes effective sales and marketing strategy crucial for reaching diverse market segments.
These appointments come at a time when the hospitality industry is seeing significant changes in how guests research, book, and experience hotels. The combination of traditional sales expertise and modern digital marketing capabilities suggests Castlebridge is positioning itself to meet these changing consumer behaviors head-on.
