British retail stalwart WH Smith has announced it is exploring the possible sale of its high street business, marking a potential end to more than 230 years of presence on Britain’s main shopping streets.

The company, which operates 500 high street stores employing around 5,000 people, revealed it is “exploring potential strategic options” for its traditional retail arm as it increasingly focuses on its more profitable travel business at airports, train stations, and hospitals.

The announcement signals a dramatic shift for one of Britain’s oldest retailers, though retail experts say it comes as little surprise. “Shopping behaviour in the UK has radically changed,” explains Catherine Shuttleworth from Savvy Marketing. “Most of us read our news online, download books, and send birthday cards through online operators.”

The move raises questions about the future of approximately 200 Post Office counters currently operated within WH Smith stores. The Post Office has confirmed it is in contact with the retailer “to understand more about their plans.”

WH Smith’s travel retail division now accounts for more than 85% of company profits, with over 1,200 stores across 32 countries. The high street business, while still profitable, saw revenue drop by £17m in 2024, though profits remained stable following the closure of 14 stores.

Retail consultant Richard Hyman offered a stark assessment, saying he has “yet to come across anyone on a retail leadership team who thinks the outcome is anything other than bleak” for traditional high street operations.

The company, valued at £1.5bn, emphasizes that no deal is certain. However, the potential sale reflects broader changes in British retail, following the demise of other established chains like Wilko, Debenhams, and Woolworths.